In 2001 Apple released the first in its line of portable media player devices called the iPod. Currently, there are four different series of iPod: the iPod shuffle, the iPod nano, the iPod classic, and the iPod touch. The iPod shuffle was developed mainly for exercise buffs who wanted something ultra-compact and didn't want to have to worry about changing tracks. The iPod nano was also for those who wanted something compact, but also a device that would be able to browse music and/or video with ease. The iPod classic is a hard-drive based media player for people who want more music storage and less features to deal with. The iPod touch is a touch screen device for those who want lots of features and plenty of user-interface options.

Since its founding in 1976, Apple Inc. (formerly Apple Computer, Inc.) raised the bar for the technological world, offering superior designs and products for computer software, personal computers, cellular devices and more.